How it all started
Yeup is not just a brand, but it is a lifestyle—a lifestyle of experiencing adventure and creating memories with family, friends, and coworkers. At Yeup, we are inspired to experience ultimate performance and comfort while enjoying peak experiences.
The Beginning
The origin of Yeup began in 2018 with an adventure out west. We pursued an elk we fondly named the “ass scratcher” due to his unique antlers that were so long and parallel to his body that he used them to scratch his rear. This adventure lasted two days and included over 10 miles of pursuit, culminating in the harvest of the “ass scratcher” with my father and a great group of men by my side.
The Journey
The Yeup story grew in 2019 when my son and I hunted a Texas buck, supported by the best group of guides and friends a man could ask for. The Yeup journey continued year after year and reached a peak in 2022 with the “Yeup Buck” and the “Yeup call.” On the last day of a three-day hunt, with five minutes of shooting light left, a massive 200”+ buck appeared behind us. Instead of a traditional grunt, the word “Yeup” escaped my lips; the buck turned broadside, and the experience of a lifetime began that night.
The Purpose
Yeup was conceived as a byproduct of countless peak experiences with family, friends, and coworkers.
The Yeup brand was established to provide ultimate comfort for those who pursue similar experiences in professional business settings, family and friend events, and outdoor adventures.
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